Allcal Events Launches New Branded App Solution

New vertical allows clients to transform Allcal into their own branded event app that’s 100% compliant with the new Apple App Store guidelines.

Dallas, Texas – January 30, 2018 – Allcal Events is excited to announce the new Branded App Solution. Clients of Allcal Events can now select their own color template, logos, and even app icon button to customize the Allcal app for their event attendees. This year the Apple App Store began rejecting white label or duplicate event apps in what is commonly referred to as Appageddon, leaving many events, conventions, and trade shows in need of an alternative. Allcal has the solution and is 100% compliant with the App Store guidelines.

“The new Apple App Store guidelines are a great thing for users and event organizers alike, because it will force developers to make better apps,” states Allcal CEO Daniel Cocanougher. “But it will also leave a big hole in the event app industry and many organizers scrambling – that’s where Allcal can help.” Allcal is the aggregator or “picker” model that Apple specifically refers to in the updated App Store guidelines as an example of what is acceptable.


The numerous filters on Allcal Events can handle even the most complicated scope of multi-day programming with color-coded filters. The new panel schedule creator allows clients to have creative control in an interface that’s easy to use. Allcal Events clients can add links, images, Twitter feeds, and more to schedules.

In-app chat rooms allow users to communicate in real time, building excitement and community for events. Clients can also promote and sponsor important chat messages to be seen by event attendees. All updates to the schedule update in real time, sending a push notification to event attendees.

Allcal Events also features convenient in-app ticketing services and complete event and calendar management system within the dashboard so that clients can manage everything in one place and see valuable engagement data. No coding is required to utilize Allcal Events. The branded app package costs $3,000 per year, considerably less than the cost to develop one’s own app.

For more information, visit To request an Allcal demo, contact Katherine Rose Watson (

About Allcal Events
Allcal Events is a complete calendar and event management solution for event organizers. Launched in 2016 as a unique social calendar solution for events, Allcal has been the official scheduling vendor for both small and large-scale festivals, conferences, and expos. Successful events include Stan Lee’s Los Angeles Comic Con, RuPaul’s DragCon, Dallas Startup Week, Scare Los Angeles, and the Philadelphia Film Festival. Learn more about Allcal Event’s features and capabilities here:

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Con Tip #1 Take Advantage of Venue Maps

The Allcal Team is kicking off the new year with a series of convention tips that can help any event of any size. Up first – why you need to take advantage of venue maps throughout your website and mobile app.

Why You Need A Venue Map

Don’t assume your attendees know where to go. You might have held the same event in the same venue for over 5 years but you get new attendees every year.

Don’t frustrate them.

In fact, you’ll probably need more than just one venue map to keep attendees organized. Make sure you have easy access to all maps that guide your attendees throughout the venue.

Make Sure You Have These Venue Maps –

  • Hotels and conventions should provide you with their recent floorplans of conference space and meeting rooms so you can make updated maps each year.
  • Have “You Are Here” maps printed and posted in high trafficked locations so people can get their bearings.
  • Post your maps online before the convention so people can plan ahead.
  • Include the main map in the program guide. Have print outs of this map at every Help Desk.
  • Make all the maps available on your event app to access from anywhere. With Allcal, you can add a panel room map to every event listing to make panels easier to find.

We all want attendees to have the best time possible. We’ll be back soon to talk about using schedule filters to find programming faster.


Online Event Scheduling Can Be Easy and Beautiful

Allcal is the online event calendar solution for large and small scale festivals, conferences, and events.

Post a branded online schedule to your site with our interactive, mobile-friendly, no-coding required toolset. Allcal integrates with external ticketing systems for a seamless user experience to purchase tickets.

Allcal was selected as the integrated calendar for the twenty-sixth annual Philadelphia Film Festival hosted by the Philadelphia Film Society. Over 150 screenings took place during the world class festival which ran from October 19-29, 2017. Allcal was seamlessly embedded in the website to serve as the festival’s primary schedule platform. View the schedule here.

Our responsive design allows users to view the schedule on all screen sizes. Your schedule will be sized correctly on mobile phones, tablets, laptops and TV monitors. To the right is our demo calendar sized for mobile to explore. View the demo in a new browser window.

Allcal’s numerous filters can handle the complicated scope of festival entries.

Three Primary Viewing Options

  • Schedule Grid
  • Day View
  • Alphabetical Listing

Secondary Filters

  • Genre
  • Country
  • Language
  • Showtimes
  • Keyword Search
  • Theater
  • Custom Filters by Request

Below are screenshots of the 8 ways to view our calendar for the 26th Philadelphia Film Fest. We want your attendees to have fast and efficient means to find what they need.


Appageddon Means Better Apps, More Innovation In Apple App Store

App companies across the event industry are preparing for the long-awaited “Appagdeddon,” the controversial new Apple App Store guidelines starting January 1, 2018 that threaten to kill the ‘white label’ solution common for event apps. This means that events will now either need to develop an entirely custom app, which many organizations can’t afford, or use a container app solution.

Despite some pushback from developers saying Apple is being too harsh and casting too wide a net, this decision is overall a good thing for both app makers and the people that use them. This decision encourages developers to make better, more unique apps and fuels innovation in the App Store.

We Need More Innovation

The template solution in question became popular because it gave events the opportunity to have a ‘white label’ app at a low cost. The apps were often limited and lacking in advanced features that make an app interesting and useful. Plus the content within each app often didn’t update in real-time, meaning event companies needed to have all their event content on the app before it went live.

This was overall a poor solution for event companies.

Instead, a good event app should be interactive and be able to keep up with the last-minute nature of a live event. It should have integrated ticketing, games, chat features, and push notifications – features that only an app can give you. From the beginning, we made sure our solution Allcal Events had all of this advanced functionality to create a better experience for event organizers and attendees. It was always our strategy and advantage. It seemed we were one of the only app companies who realized there was a better way to build apps – then Apple gave away our secret!

Aggregated or ‘Picker’ Apps – A Better Option

Last week Apple published updated guidelines to expand on their recommendation for event apps. They flat out recommended a solution just like ours:

“Another acceptable option for template providers is to create a single binary to host all client content in an aggregated or “picker” model, for example as a restaurant finder app with separate customized entries or pages for each client restaurant, or as an event app with separate entries for each client event.”

Luckily, we have first-mover advantage since we’ve been working on our solution for more than three years.

Since 2014 Allcal has offered a social calendar solution for personal use that seamlessly syncs events in real time. We launched Allcal Events in 2016 after being approached by major conventions about custom branded solutions to their event app problem. Allcal Events is an integrated calendar, app, and event management solution for event organizers that let’s event planners create a custom experience for their attendees, while still being 100% compliant with the Apple App Store’s new rules. How? Our powerful software lets you customize everything about the in-app experience within the aggregated Allcal app.

Pete Smith, CEO & Event Director of Australian Fandom Conventions, says,

“We have used a number of event scheduling apps over the last ten years. None have been more user friendly, with more functionality allowing our ticket holders to network and connect on levels we have never encountered.”

New Age of Event Apps

Many have long dreaded this “Appageddon” but this is an exciting time in the event app industry. The new guidelines mean less redundancy and more quality. It has always been our goal to offer the best solution possible for events and that’s true now more than ever.

Learn more about Allcal Event’s features and capabilities here: